The Old Way of Doing Social Media That's So Time Consuming and Borderline Spammy Is Dying. Should You Use Ads Instead?
Facebook Ads Could Be a Great Way to Promote Your Song, Mix, Event to the Right People, at the Right Time, Without Annoying Your Friends and Fans So You Have More Time for Music NOT Social Media.
Some of the Worlds Most Respected Clubs and Artists Are Using Paid Social Ads - Have You Tried Them Yet?
See the word "sponsored" this means Josh Wink and Cielo are using paid Facebook updates to reach their fans or a targeted audience. Hopefully they are being smart in their approach and targeting people properly. Cielo is a long time running and award winning club in New York City. They probably don't need to run their ads globally and waste money buying exposure in far far away places where people are very unlikely visit the club.
Similarly there's no reason for Josh Wink to run ads in front of people 16 year olds who like DubStep because that's a very different demo graphic for the Techno Veteran.
Have a Listen While Andrew from WeSpin Interviews Me About Facebook Ads
Some of the topics covered in the episode:
• How Facebook forces you to spend money on ads.
• The “direct response” approach to marketing.
• Are boosted posts good or bad?
• The types of ads you can set up on Facebook.
• Why you have to test a lot.
• Writing a copy that passes the “So What?” test.
• Optimizing your ads for the best performance.
Facebook Ads Are a Great Way to Reach New Fans or Get New Ones. To Promote an Event, or Simply to Reach Your Own Fan Base for Really Important Messages.
And If These Artists, Promoters, and Clubs Are Using Them You Should Too - But That All Depends on Your Goals and Budget
The alternative is to hastily invite ALL your friends to an event or group - over do it and you'll likely annoy them. OR you can spend most of your day going thru every single one of your friends to be sure you're tagging or inviting just the right ones - this takes SO MUCH TIME.
The alternative is to use Facebook Ads to get the word out to the right people.
Maybe you're aware of this or maybe not, but Facebook is now a pay for play platform. This eventually happens to nearly everything - and if this is something you whine about...well...it's just a fact of life. If you have 100,000 fans your updates may only reach a small % of them at most. So if you want to promote a new album to all of your fans you'll have to run some ads. But this is affordable effective advertising. Even if you have 100,000 fans on your email list it costs goo money to email them as well if you're using a reliable platform and you want your message to reach as many of their inboxes as possible.
"Can't wait to see what promoter or DJ will SPAM me with their mixes and parties" Said no one ever
Or how about this one "Thank you Facebook for reminding me about all the events I don't give a shit about"
People are bombarded with stuff they don't care about - invitations to play apps, invitations to events, messages, posts and more.
Running your ad be it for an event, a new song, or merchandise in front of a targeted audience let's people decide if they want to learn more or not. So they fact they even clicked in the first place is a good thing - they are showing interest. THEN you have to get them to sign up, register, download, or buy. BUT, the people who DO these things...THEY are your true fanbase, THEY are engaging, THESE are the ones you care about.
More Sales, More Fans, Reaching a New Audience, Get More People At Your Events...
I can help - maybe you need full campaigns done and managed or you want an extra pair of eyes to make sure you're getting maximum results.
Contact me to discuss your needs.
Social Ads? I Can Help
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