For 90% of Advertisers Stick with Direct Response!

Google needs to continue to increase revenue and one way it's looking to do that is with brand advertisers.  Nothing wrong with branding and getting the word out.  On my book shelf you'll find lots of direct response books but also 2 from David Ogilvy. In my last post I mentioned Google hiring L'Oreal's CMO.…

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GOOGLE ADWORDS IS A DIRECT RESPONSE ADVERTISING CHANNEL

Still, in 2014, when Adwords has very much matured, advertisers are still getting it WRONG with Adwords, spending good money to send traffic to boring, brochure based websites, that only OVER INFORM potential customers or clients. (I see this a lot in the law and b2b verticals) "The company has built a $50 billion advertising…

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Explain the value of Pay Per Click Marketing

  Generally speaking Search Marketing is the best way to put your brand in front of interested customers looking for what you offer online such as on Google and there is both free and paid search.  Paid search aka pay per click is when you pay when someone clicks on a keyword of your choosing.…

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I'm new to Adwords or PPC - how much should I spend each month?

Great question although it's a little bit complex.  The thing with Google Adwords is that you are trying to capture attention and ultimately sales from people "already looking" for what you offer. For most it's not about eyeballs and simply getting clicks for the sake of getting clicks it's putting your ads in front of…

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