Peaking into the Black Box that is Performance Max (Google Ads)Gotta love how for the most part media buyers speak out of both sides of their mouth. One 1 side
Product Category Reporting Using Ad Group Labels (Google Ads)
I love Google Data / Looker Studio & I am also a fan of using labels as needed. Sadly, Looker Studio still
Here are some great reads from the (Grand)Fathers of Advertising. Great reading and insights that are still very relevant today from the legends of yesterday.
Ogilvy on Advertising
The Kind of Madison
Here are a few reasons why you should track AdWords competitors over time. For starters, when you select a "time segment" you have to use view the data in Excel.
This is definitely a handy new feature in the reporting engine as it can save you time otherwise spent in Excel. Here's what I mean.
Let's say you have many or
I love Metallica, Ozzy, Judas Priest, Megadeth and various other metal bands. Not really into the bands listed here or any of their metal sub-genres.
However this is a real poster
It's not free. It's not social media, it's not video, mobile or anything like that.
It does cost money, and nearly all attorneys doing it are make at least 2 out
First Things First
Here are the high level things that I look at, many of which have been addressed in this video.
Spend
Clicks
Click Thru Rates
# of Conversions (people on website who took
Here's what savvy advertisers should monitor in Google Adwords Account.
This is super important if you already advertise on Google Adwords and also good to know if you're considering advertising on Adwords.
Recently I've