How 'Bout them Facebook Ads and How You Can Target People
It's been a minute since I've taken a deep dive into the Facebook Ad Platform, and there's a ton of new ways to target people. Target should NOT be a negative thing in your mind, what I mean is tailor your ad to the right kind of person. What's new are things like life event's…
A glimpse into how I optimize Adwords Campaigns
First Things First Here are the high level things that I look at, many of which have been addressed in this video. Spend Clicks Click Thru Rates # of Conversions (people on website who took action, leads, calls purchases etc) Cost per Conversion Conversion Rate (%'age of people who took action) First I look at…
How to spend more money marketing your law firm on Google Adwords in 2015
How to Make Google Richer and You Poorer! Since humans are more likely to avoid pain rather than seek potential gain, here's a tongue in cheek post about how to fail at Adwords and even Internet Marketing in the New Year. Everyone wants to make less ROI right? Well here's a few steps that will…
6 Key Metrics and 4 Important Things to Watch In Your Adwords Account
Here's what savvy advertisers should monitor in Google Adwords Account. This is super important if you already advertise on Google Adwords and also good to know if you're considering advertising on Adwords. Recently I've been asked, "what should I look at beyond total number of monthly clicks and costs?" and "what metrics should I look at to…
Sales people's achievements are often overstated - The Star Principle
Sales people sell - especially when it comes to their own achievements. I was recently reading a book that more succinctly stated things I've been ruminating about for years now. My mother works closely with sales people for a large corporation. And people think sales is like this thing you can either do or you…
THIS IS THE KIND OF THING A SALES PERSON CAN TALK SOMEONE INTO BUYING
This mediocre hard to use little shit of a garment steamer! Wifey and I were at the Woodbury Commons shopping outlets and saw a dazzling demonstration of the Italsteam. It was actually impressive, as the sales person crumpled all sorts of clothes and quickly steamed out the wrinkles. When you show interest they bring you off…
For 90% of Advertisers Stick with Direct Response!
Google needs to continue to increase revenue and one way it's looking to do that is with brand advertisers. Nothing wrong with branding and getting the word out. On my book shelf you'll find lots of direct response books but also 2 from David Ogilvy. In my last post I mentioned Google hiring L'Oreal's CMO.…
GOOGLE ADWORDS IS A DIRECT RESPONSE ADVERTISING CHANNEL
Still, in 2014, when Adwords has very much matured, advertisers are still getting it WRONG with Adwords, spending good money to send traffic to boring, brochure based websites, that only OVER INFORM potential customers or clients. (I see this a lot in the law and b2b verticals) "The company has built a $50 billion advertising…
Explain the value of Pay Per Click Marketing
Generally speaking Search Marketing is the best way to put your brand in front of interested customers looking for what you offer online such as on Google and there is both free and paid search. Paid search aka pay per click is when you pay when someone clicks on a keyword of your choosing.…