Eric, Author at Eric Louis Consulting

March 14, 20240Comments

Running Meta Ads? If you want quality, don't make "clicks" the main goal

What you can learn from scrappy musicians who use paid social ads to find new listeners If you know me then you know I'm a music fiend and at this point

by Eric

Google Adwords

June 13, 20230Comments

What is Performance Max Doing?

Peaking into the Black Box that is Performance Max (Google Ads)Gotta love how for the most part media buyers speak out of both sides of their mouth. One 1 side

by Eric

Google Adwords

June 6, 20230Comments

Using Labels for Product Category Reporting in Google Ads

Product Category Reporting Using Ad Group Labels (Google Ads) I love Google Data / Looker Studio & I am also a fan of using labels as needed. Sadly, Looker Studio still

by Eric

Affiliate Marketing

May 31, 20230Comments

72% ROI improvement with no revenue loss (Affiliate Marketing)

Massive ROI improvement for an online meat purveyor during the first Holiday Season of the Covid 19 pandemic. The blue bars show revenue and the orange line is our commission

by Eric

marketing

December 28, 20160Comments

Dear Samuel Scott, Bang the "Traditional Marketing" Drum Harder in 2017

So rather than do the predictable this time of year and post predictions for the upcoming year, I thought I'd take a moment and write about what was interesting in

by Eric

Advertising

June 19, 20160Comments

Happy Father's Day

Here are some great reads from the (Grand)Fathers of Advertising. Great reading and insights that are still very relevant today from the legends of yesterday. Ogilvy on Advertising The Kind of Madison

by Eric

Advertising

Google Adwords

May 10, 20160Comments

Why You Should Track Your AdWords Competition Over Time & How To Do It (Auction Insights Tutorial)

Here are a few reasons why you should track AdWords competitors over time. For starters, when you select a "time segment" you have to use view the data in Excel.

by Eric

Advertising

Google Adwords

April 28, 20160Comments

Google AdWords Report Editor Now Includes "Labels"

This is definitely a handy new feature in the reporting engine as it can save you time otherwise spent in Excel. Here's what I mean. Let's say you have many or

by Eric

Advertising

October 1, 20150Comments

Logos gone wrong and the benefits of being different

I love Metallica, Ozzy, Judas Priest, Megadeth and various other metal bands. Not really into the bands listed here or any of their metal sub-genres. However this is a real poster

March 4, 20150Comments

The fastest way to get new clients for your legal practice...

It's not free. It's not social media, it's not video, mobile or anything like that. It does cost money, and nearly all attorneys doing it are make at least 2 out

by Eric

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