Peaking into the Black Box that is Performance Max (Google Ads)Gotta love how for the most part media buyers speak out of both sides of their mouth. One 1 side
Product Category Reporting Using Ad Group Labels (Google Ads)
I love Google Data / Looker Studio & I am also a fan of using labels as needed. Sadly, Looker Studio still
Massive ROI improvement for an online meat purveyor during the first Holiday Season of the Covid 19 pandemic. The blue bars show revenue and the orange line is our commission
So rather than do the predictable this time of year and post predictions for the upcoming year, I thought I'd take a moment and write about what was interesting in
Here are some great reads from the (Grand)Fathers of Advertising. Great reading and insights that are still very relevant today from the legends of yesterday.
Ogilvy on Advertising
The Kind of Madison
Here are a few reasons why you should track AdWords competitors over time. For starters, when you select a "time segment" you have to use view the data in Excel.
This is definitely a handy new feature in the reporting engine as it can save you time otherwise spent in Excel. Here's what I mean.
Let's say you have many or
I love Metallica, Ozzy, Judas Priest, Megadeth and various other metal bands. Not really into the bands listed here or any of their metal sub-genres.
However this is a real poster
It's not free. It's not social media, it's not video, mobile or anything like that.
It does cost money, and nearly all attorneys doing it are make at least 2 out