I'm new to Adwords or PPC - how much should I spend each month?

Great question although it's a little bit complex.  The thing with Google Adwords is that you are trying to capture attention and ultimately sales from people "already looking" for what you offer. For most it's not about eyeballs and simply getting clicks for the sake of getting clicks it's putting your ads in front of…

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Why buy Google Ads When SEO Is Free?

A sales man I know who sells machinery for metal shops spends less than $500 on Adwords gets 700+ visits via SEO and just under 500 visits from paid Google Ads. You know those “sponsored” ads a lot of people look at and say “I never click on those.”  Maybe you think like that. Anyhow.…

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