Since 2017, I've been focused on driving new customer growth for businesses with e-commerce enabled websites. Over my career in media I've worked with advertisers with monthly budgets from $5k to multiple million per month.
I spent almost 4 years with D'Artagnan Foods, a meat purveyor with a web business that was growing in the 2010's but exploded with Covid 19. I was hired purely for search engine marketing but my role quickly expanded covering all paid media. Prior to this, I worked agency-side where Lands'End was my main client. Work done during the 2018 Holiday Season was recognized with a Search Engine Land Award.
The Search Network (Google & Microsoft) is a great way to generate targeted traffic from precise keyword selection to picking the right audiences, locations, demographic info & more.
Search is great for capturing demand & social ads are great for getting a message to the right audience before they hit the search engines.
Google Shopping is where many advertisers invest the majority of their non-brand budget. I've been managing shopping campaigns from the days of segmenting campaigns by query or device to fully automated Performance Max
Affiliate marketing can be a great channel for additional revenue growth. But not all affiliates are created equally. There are low value coupon websites to editorial partners that may take time to develop content about your brand. It's best to dial in strategies based on business goals rather than 1 commission rate to rule them all.
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