For 90% of Advertisers Stick with Direct Response!

Google needs to continue to increase revenue and one way it’s looking to do that is with brand advertisers.  Nothing wrong with branding and getting the word out.  On my book shelf you’ll find lots of direct response books but also 2 from David Ogilvy. In my last post I mentioned Google hiring L’Oreal’s CMO.…

Continue Reading →

GOOGLE ADWORDS IS A DIRECT RESPONSE ADVERTISING CHANNEL

Still, in 2014, when Adwords has very much matured, advertisers are still getting it WRONG with Adwords, spending good money to send traffic to boring, brochure based websites, that only OVER INFORM potential customers or clients. (I see this a lot in the law and b2b verticals) “The company has built a $50 billion advertising…

Continue Reading →