Most people don’t click to call your law firm when clicking on a Google Ad from their smart phones.

An injury law client’s “work comp” campaign got 10,004 clicks from late Nov. 2013 to June 23, 2015. Of those clicks only 1,541 came from a mobile phone which for round numbers is 15% of the total amount of clicks. Of the 1,541 mobile clicks 180 were presented with the choice to call right from…

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How to Capitalize on 3 Common Mistakes Attorneys Make on Google Adwords

Despite the legal profession having some of Google’s Most Expensive Keywords… Lawyers still make beginner mistakes and pay dearly for it in terms of over spending and more importantly NOT opening cases from paid Internet Search. What are the 3 most killer mistakes? Not properly tracking their paid clicks Using Boring Bland Ad Copy Over…

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The fastest way to get new clients for your legal practice…

It’s not free.  It’s not social media, it’s not video, mobile or anything like that. It does cost money, and nearly all attorneys doing it are make at least 2 out of 3 killer mistakes that make it expensive and ineffective. It’s not the cool new thing to talk about but it works! (When done…

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How to spend more money marketing your law firm on Google Adwords in 2015

How to Make Google Richer and You Poorer! Since humans are more likely to avoid pain rather than seek potential gain, here’s a tongue in cheek post about how to fail at Adwords and even Internet Marketing in the New Year. Everyone wants to make less ROI right? Well here’s a few steps that will…

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From Mr. Huxley

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For 90% of Advertisers Stick with Direct Response!

Google needs to continue to increase revenue and one way it’s looking to do that is with brand advertisers.  Nothing wrong with branding and getting the word out.  On my book shelf you’ll find lots of direct response books but also 2 from David Ogilvy. In my last post I mentioned Google hiring L’Oreal’s CMO.…

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GOOGLE ADWORDS IS A DIRECT RESPONSE ADVERTISING CHANNEL

Still, in 2014, when Adwords has very much matured, advertisers are still getting it WRONG with Adwords, spending good money to send traffic to boring, brochure based websites, that only OVER INFORM potential customers or clients. (I see this a lot in the law and b2b verticals) “The company has built a $50 billion advertising…

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Why buy Google Ads When SEO Is Free?

A sales man I know who sells machinery for metal shops spends less than $500 on Adwords gets 700+ visits via SEO and just under 500 visits from paid Google Ads. You know those “sponsored” ads a lot of people look at and say “I never click on those.”  Maybe you think like that. Anyhow.…

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