Why You Should Track Your AdWords Competition Over Time & How To Do It (Auction Insights Tutorial)

Here are a few reasons why you should track AdWords competitors over time.  For starters, when you select a “time segment” you have to use view the data in Excel.  Sorry Apple users, I love Macs but Numbers isn’t up to the task.  You need pivot tables.  Excel for Mac does do the job. When…

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Google AdWords Report Editor Now Includes “Labels”

This is definitely a handy new feature in the reporting engine as it can save you time otherwise spent in Excel. Here’s what I mean. Let’s say you have many or even several campaigns that are labeled.  Prior to the inclusion of labels in the report engine you would have to export these campaigns and…

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How to Ward Off Pesky (SEO) Sales People Who Want Your Business and The Boring, Cold Truth About Winning Online

This post was inspired by my colleague Dane Shakespear – he and I have been working together for over a year now and he sent a note my way that was forwarded to him by a client we work on together.  The note the client got was an email from a sales person at another…

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Most people don’t click to call your law firm when clicking on a Google Ad from their smart phones.

An injury law client’s “work comp” campaign got 10,004 clicks from late Nov. 2013 to June 23, 2015. Of those clicks only 1,541 came from a mobile phone which for round numbers is 15% of the total amount of clicks. Of the 1,541 mobile clicks 180 were presented with the choice to call right from…

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How to Capitalize on 3 Common Mistakes Attorneys Make on Google Adwords

Despite the legal profession having some of Google’s Most Expensive Keywords… Lawyers still make beginner mistakes and pay dearly for it in terms of over spending and more importantly NOT opening cases from paid Internet Search. What are the 3 most killer mistakes? Not properly tracking their paid clicks Using Boring Bland Ad Copy Over…

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The fastest way to get new clients for your legal practice…

It’s not free.  It’s not social media, it’s not video, mobile or anything like that. It does cost money, and nearly all attorneys doing it are make at least 2 out of 3 killer mistakes that make it expensive and ineffective. It’s not the cool new thing to talk about but it works! (When done…

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How to Tell If You’re a Basic Adwords Bitch or Bro

Having 11 or More of These 46 Symptoms Could Mean You’re a Basic Adwords Bitch or Bro. No one in real life wants to be a basic bitch or bro, so don’t be a basic when it comes to online advertising because all that does is make Google richer while driving up costs for advertisers.  This…

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A glimpse into how I optimize Adwords Campaigns

First Things First Here are the high level things that I look at, many of which have been addressed in this video. Spend Clicks Click Thru Rates # of Conversions (people on website who took action, leads, calls purchases etc) Cost per Conversion Conversion Rate (%’age of people who took action) First I look at…

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How to spend more money marketing your law firm on Google Adwords in 2015

How to Make Google Richer and You Poorer! Since humans are more likely to avoid pain rather than seek potential gain, here’s a tongue in cheek post about how to fail at Adwords and even Internet Marketing in the New Year. Everyone wants to make less ROI right? Well here’s a few steps that will…

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6 Key Metrics and 4 Important Things to Watch In Your Adwords Account

Here’s  what savvy advertisers should monitor in Google Adwords Account. This is super important if you already advertise on Google Adwords and also good to know if you’re considering advertising on Adwords. Recently I’ve been asked, “what should I look at beyond total number of monthly clicks and costs?” and “what metrics should I look at to…

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