Most people don’t click to call your law firm when clicking on a Google Ad from their smart phones.

An injury law client’s “work comp” campaign got 10,004 clicks from late Nov. 2013 to June 23, 2015. Of those clicks only 1,541 came from a mobile phone which for round numbers is 15% of the total amount of clicks. Of the 1,541 mobile clicks 180 were presented with the choice to call right from…

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