Explain the value of Pay Per Click Marketing

  Generally speaking Search Marketing is the best way to put your brand in front of interested customers looking for what you offer online such as on Google and there is both free and paid search.  Paid search aka pay per click is when you pay when someone clicks on a keyword of your choosing.…

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I’m new to Adwords or PPC – how much should I spend each month?

Great question although it’s a little bit complex.  The thing with Google Adwords is that you are trying to capture attention and ultimately sales from people “already looking” for what you offer. For most it’s not about eyeballs and simply getting clicks for the sake of getting clicks it’s putting your ads in front of…

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